Audi CEO drops plan to sell motorcycle brand Ducati
Germany's Audi has abandoned plans to sell its Italian motorcycle brand Ducati, its chief executive Rupert Stadler said, in a sign of confidence that the carmaker expects to be able to carry the costs of its transformation.
Steps to reduce costs by 10 billion euros ($11.8 billion), cut red tape and deepen ties with fellow Volkswagen-owned brand Porsche are “gradually increasing our financial and organisational leeway for the strategic realignment,” chief executive Rupert Stadler told reporters.
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