Netflix unveils first Bollywood project
Netflix is entering Bollywood production with its first project, titled “Love Per Square Foot”. The project is coproduced by the recently launched RSVP banner backed by media veteran Ronnie Screwvala who founded the UTV group which was acquired by the Walt Disney Company in 2012.
Netflix will stream “Love Per Square Foot” worldwide, which also marks the first time an Indian film will be produced exclusively for streaming. Coproduced by Still and Still Pictures, the title is slated to premiere in early 2018, according to The Hollywood Reporter.
The film is described as a quirky romantic comedy about a young couple who enter a marriage of convenience to buy a flat in Mumbai. It will star Vicky Kaushal and Angira Dhar in the lead with the project also marking the directorial debut of Anand Tiwari.
Netflix has been ramping up its Indian offerings by partnering with leading Bollywood entities such as superstar Shah Rukh Khan's Red Chillies Entertainment with which it will coproduce spy thriller “Bard of Blood”. The video giant's first Indian original series, “Sacred Games”, is currently in production which stars top actor Saif Ali Khan, co-directed by Anurag Kashyap and Vikramaditya Motwane.
Source: THR
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