Asif Akbar swinging '60s in new video
There was a time when National Award winning singer Asif Akbar's albums dominated the audio market. In an era where people listen to all their music online, music marketing has undergone drastic changes to keep catering to people's desires. More musical artistes today veer towards the making of music videos for artistic, visual interpretations of song lyrics, which are more popular with listeners today. Asif Akbar has now jumped on that bandwagon, bringing a little surprise for viewers in the coming week: as a '60s film star.
Gaanchill Music released a one-minute video promo of the song on YouTube on August 11 of “Shada Ar Laal” -- a peppy, upbeat song that sees Asif making a quintessential '60s fashion statement - bright shirt, bell-bottom trousers, long hair, shades and a scarf around the neck, along with film star Poppy dancing and singing along in a vibrant, bursting-with-color video full with by energetic dancers in the background.
The video is set to release on August 22, but the promo itself has racked up over 100,000views within the first six days, showing early signs of an upcoming hit. The audio was released on the same day as the promo, on Bioscope and GP Music.
“Shada Ar Laal” is composed and arranged by Autumnal Moon, while Asif Iqbal has written the lyrics. The music video is helmed by Toufik Ankur.
“When the idea first struck me, I thought long and hard about how to execute it. I think the video will allow viewers to see me in a different way, with the costume and hair styling relevant to the time period,” Asif told The Daily Star.
Comments