Sales via Kaymu skyrocket
Kaymu, an online marketplace, recorded an 800 percent increase in daily orders during its Black Friday campaign observed on December 4.
As the first e-commerce site to bring Black Friday to Bangladesh, Kaymu kicked off its campaign with discounts of up to 85 percent on fashion, footwear, electronics and computer accessories, among other items.
The sale continued from 12am to 11:59pm on Friday, the site said in a statement yesterday.
“The results are simply mind-blowing for us and on a scale never seen before in Bangladesh,” said Quazi Zulquarnain, country manager of Kaymu Bangladesh.
“Our run rate was about six orders a minute throughout the 24 hours that the sale was active on the website,” he added.
“We had anticipated a good flow of shoppers considering the deals we got, but the overall response was beyond anything we had imagined. This is almost like a landmark day in the e-commerce sector of Bangladesh.”
“During the campaign, visits to the website increased 150 percent but conversions by 330 percent -- this tells you how good the deals available on the site were.”
For Black Friday, almost half of Kaymu's traffic came from users on their mobile phone or on the application, according to the statement.
The average value of goods transacted on the website (gross merchandise value) also increased by 600 percent. Four-fifths of all orders were from Dhaka or surrounding areas, whereas the rest was spread all over Bangladesh.
Kaymu's focus in the next few days is on delivering these orders to customers to complete the e-commerce experience for customers, according to the statement.
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