US presidential candidate Bloomberg drops memes for campaign

US Presidential candidate Mike Bloomberg has contracted some of the biggest meme-makers on the internet to post sponsored content on Instagram promoting his campaign.

Meme 2020, a new company formed by some of the people behind extremely influential accounts is in charge of handling the campaign for Bloomberg, reports New York Times.

The campaign, which launched this week, has already placed sponsored posts on Instagram accounts including @GrapeJuiceBoys, a meme page with more than 2.7 million followers.

They have also dropped memes on Jerry Media's most popular account, with more than 13.3 million followers; and @Tank.Sinatra, a member with more than 2.3 million followers.

The accounts all posted Bloomberg campaign ads in the form of fake direct messages from the candidate.

So far, all the ads posted featured disclosures that they are ads, though many followers assumed that the posts were satirical.

One account went ahead and said: "yes this is really #sponsored by @mikebloomberg," in the caption.