Britain gets first new daily for 30 years
One of Britain's largest newspaper publishers announced yesterday it was launching a new national daily, the first of its kind for 30 years, that will hit the newsstands just as another goes out of print.
Trinity Mirror, which publishes the left-leaning Daily Mirror and Sunday Mirror tabloids, said The New Day will go on sale on February 29 and offer an "upbeat, optimistic approach and will be politically neutral".
The announcement comes just days after the owner of The Independent newspaper, Evgeny Lebedev, announced that it would publish its last print edition next month after 30 years. It will continue online.
The New Day will have a social media presence but no website, said Trinity Mirror's chief executive, Simon Fox.
He acknowledged the number of people buying newspapers declined but insisted that print was far from dead. "Over a million people stopped buying a newspaper in the past 2 years but we believe a large number of them can be tempted back with the right product," he said.
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