When was the last time that you searched for your brand name in Google? If it's been a while, why not give it a shot now and see what's on the first and second pages of the results.
If there are prominent complaints from customers, then that could seriously harm your business and drive traffic away from your website. Reputation management should be a major part of your strategy when it comes to managing your business. This post on how to push negative search results down is very good.
Remember, keeping your brand search results clean, and to properties that are controlled by your business is that your reputation is protected.
Brand Reputation Matters
Large businesses often provide great customer service, yet still end up with their search results full of complaints. This is, to a degree, unavoidable. No matter how hard you try to keep people happy there will always be some unhappy customers, and unhappy customers are more likely to share their experiences than happy ones. All it takes is a few negative comments, and you can find that prospective customers get scared away.
How Reputation Management Works
Reputation management is a complex job that involves finding ways to improve the overall profile of a company, responding decisively to problems and negative comments, improving the overall presence of positive comments, and making sure that the properties that are controlled by the business are the top-ranked ones whenever possible.
It is not usually possible to remove negative search results entirely, but making them less prominent is enough to stop them from being seen in a casual search.
Expert Help to Clean Up Your Search Profile
Online reputation management must be done with a calm and skilled hand according to Cormac Reynolds of VelSEOity. The wrong person doing the job can lead to serious issues, as it can make the company appear overly aggressive, or make it seem as if they are 'review bombing', astroturfing, or shilling, which is very much frowned upon. Good reputation management is more cautious, and there are a few tactics which can be used:
- Have company profiles dominate the search results, so that those top few positions are not open to negative reviews.
- Encourage people to leave reviews and ratings on your domain so that you have control of the system.
- Actively seek, but don't incentivize positive reviews and ratings.
- Act swiftly to respond to negative comments and resolve issues.
- Implement a strategy early before there are issues so that you're in a better position to respond to problems should they arise.
Each of these tactics, in isolation, won't have a huge impact but when you have a broader strategy in place that covers social media, blogs, your site, and other channels it is possible to eliminate or minimize issues.
If you are not confident in your ability to handle these issues yourself, then please don't hesitate to get in touch with us. We would be happy to get your SEO efforts on track. We are here to help you keep your business at the top of the search results, where it deserves to be.