From 14 January, Netflix raised prices for all plans in the US. The standard plan increased from US$14 to $15.50, 4K plan from US$18 to US$20 and the basic non-HD plan from US$9 to US$10.

The last time Netflix increased its pricing was around October 2020, where the standard plan increased from US$13 to US$14. Before that, in 2019, the price for the same plan went from US$11 to US$13.

The increased prices will be applicable to new users as soon as they subscribe to the streaming service. Existing users will receive this price increase after an email has been sent to them regarding the updated pricing information. This email should be sent at least 30 days before the price change takes effect. According to Netflix, this price increase is to ensure "a wide variety of entertainment options", so existing users can get the most value out of their chosen plans.

Price rises have been reported in Canada, Australia and India as well. It is not currently confirmed if this price increase will happen in Bangladesh as well, but since this price change is reported to be global, local Netflix subscribers should expect the increase in pricing as well.