Published on 04:43 PM, July 11, 2023

Indian TV channel introduces AI news anchor

Meet Lisa, an AI news anchor.

Odisha TV (OTV), an Odia-based news station in India, has unveiled its first artificial intelligence (AI) news anchor named Lisa. Lisa made her debut appearance in a video tweeted by OTV, where she introduced herself to the world. In her announcement, she declared the moment as historic and revealed her upcoming role as a news update host. Lisa reportedly possesses the ability to communicate fluently in multiple languages, including Odia, English, and others.

OTV highlighted the considerable challenge of training Lisa to speak Odia, a regional language of India. The news station acknowledged that while progress has been made, efforts are ongoing to enhance Lisa's proficiency in Odia and enable her to engage seamlessly in conversations with others. Additionally, Lisa has a strong presence on various social media platforms, such as Instagram and Facebook, allowing viewers to find and follow her.

This development follows the footsteps of another major Indian news organisation, the India Today Group, which introduced their AI news anchor, Sona, in March. Described as "bright, gorgeous, ageless, tireless who speaks multiple languages and can always be controlled," Sona represents another step forward in the integration of AI technology in the media industry.

Industry experts believe that the introduction of AI news anchors marks a significant turning point in the evolution of television broadcasting. As AI technology continues to advance, it is likely that these virtual anchors will become more sophisticated and capable, blurring the lines between human and machine-driven journalism