Workshop on digital marketing held at NDUB

Recently, Notre Dame University Bangladesh Business Club (NDUB BC), in association with Creative IT Institute, arranged a workshop on 'Digital Marketing' at the campus auditorium.

It was a 3-hour session which started with Golam Mostafa Imon's interactive talk on 'Active versus Passive Earnings through Digital Marketing'. He is head of Digital Marketing, Training, Creative IT.

The session aided young fresh university students regarding marketing on the digital platform and covered major themes involved in the process such as SEO, SEM, Affiliate, Video, Mobile, SMM, Leads Generation Marketing.

He concluded his session saying, "If you do not have capital but wish to become an entrepreneur, online business is just what you are looking for. However, online business is precisely set on the pillars of proper digital marketing tactics."

The next session by Nazib Rafee, Head of Business Development, Creative IT, mainly focused on the example of active earnings such as freelancing, entrepreneurship, job holding, and outsourcing. He also presented comparative research on passive earnings and illustrated some examples of such earning sources being blogging, selling ebooks online, creating a course on Udemy, and investing in a business.

Nazib Rafe highlighted the accessibility and ease of digital commerce saying, "Passive earning is superior to active earning for many as it involves grand capital investment," he said. "However, in the long run, passive earning may prove to be more sustainable as it involves less capital for more marketing."

In the third session by Rayhan Hossain, Co-founder, Seller Success, the students were introduced to various terms and new web details used in the contemporary business world to attract a higher audiences mass.

Selected candidates from the workshop were offered a free three-day training programme with Creative IT on e-commerce. The workshop ended with a certificate distribution between the attendees after the winners of the free 3-day training programme was announced.