Model and social media influencer Rothey Ahmed Miky started her career with tutorials and awareness-based videos. She soon gained the attention of leading brands, and has been in talks for some of their most promising commercial campaigns. Rothey is currently pursuing her undergraduate education in Clothing and Textile, under the Home Economics department of University of Dhaka. In a candid chat with Star Youth, The Daily Star, she shares her aspirations, and more.
How has your journey been as a model and an influencer?
In 2013, I started using my social media platforms to highlight my love for fashion. I got positive responses from the masses. As my videos and live sessions were mostly focused on raising social awareness, I started being approached by brands for modelling. My first shoot was for Sunsilk under Unilever and after that, there has been no looking back for me.
Tell us a bit about your experience working with leading brands.
I have participated in numerous campaigns for beauty products, shopping platforms, OTT platforms, smartphone companies and clothing brands. I am the founder of the Facebook group TikTok Bangladesh. While the brands used YouTube, Facebook, and Instagram for digital marketing, I went one step further to introduce similar commercial campaigns on Tik Tok. As a Tik Tok influencer, I have also been supporting music creators. I personally have been working closely with Dhruba Music Station, Qinetic Music, and many other such audio companies which has led to a positive outcome for them, as using their music in my videos helped them to reach a wider audience.
What else are you working on alongside modelling?
I am one of the founding members of KEB Youth Club, a non-profit organisation that works to provide a better life for the underprivileged. Alongside modelling and social work, I have also started travel vlogging on my YouTube channel to keep my audience updated on various ways to travel safely on an affordable budget.
What are your upcoming plans?
Being a student of textile and fashion, I look forward to opening my signature clothing line someday. I also wish to own a restaurant. I want to work towards making the profession of social media influencing as promising as being a model is in Bangladesh.