United partner with Alibaba | The Daily Star
12:00 AM, December 07, 2019 / LAST MODIFIED: 12:47 AM, December 07, 2019

United partner with Alibaba

Manchester United yesterday announced a partnership with China’s technology giant Alibaba Group, boosting the club’s engagement with its Chinese fanbase. The partnership will see Manchester United content, including selected first-team matches, highlights and localised original productions, available to around 700 million consumers across Alibaba’s platforms. There will also be a dedicated Manchester United channel on Alibaba’s video-streaming platform, Youku. It will feature Academy, women’s and first-team tour games, plus first-team matches shown on-demand and global and China-specific content. The partnership will also involve collaborating to create a future Manchester United flagship store on Tmall, Alibaba’s online retail platform, which will become the official online marketplace store selling Manchester United merchandise to Chinese fans.                                                                                   -- Afp

 

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