BFF signs deal with ISP
Bangladesh Football Federation (BFF) roped in International Sports Partner (ISP) as its commercial partners, signing a one-year agreement with the company at the BFF House yesterday.
ISP will have authority to sell the rights of all domestic competitions, and the company has already sold the title sponsorship of Bangladesh Premier League to TVS Autos Bangladesh Limited. Some matches of the second leg of the league will be telecast live by private satellite channel Bangla TV.
During the signing ceremony, BFF’s senior vice-president Abdus Salam Murshedy, ISP’s senior vice-president Deepak Singh, TVS Auto Bangladesh Limited’s managing director J Ekram Hussain and Bangla TV’s managing director Sayeed Samadul Haque were present.
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