Amazon has secured the rights to show English Premier League football matches for the first time in further evidence of their financial might in the bidding wars for sports events, the league said Thursday.
The giant online seller will show 20 Premier League matches a season for three years, starting from the 2019/20 season.
The US company is the first to break up the previous dominance of Sky and BT Sport.
The EPL gave no details of the scheduling, but the BBC reported Amazon will exclusively livestream all 10 matches over a bank holiday period and another 10 during the first midweek fixture programme in December.
However, the action will only be available to their Amazon Prime UK subscribers, which is the online seller's premium service available for a fee.
Memberships costs £79 a year or £7.99 a month.
Premier League executive chairman Richard Scudamore described Amazon as an "exciting new partner".
"Prime Video will be an excellent service on which fans can consume live Premier League football -- including for the first time in the UK a full round of matches," he said.
Sky and BT will nevertheless show the vast majority of live matches, with 128 and 52 -- BT having been awarded the other package up for grabs on Thursday of 20 games at a reported cost of £90 million -- respectively.
Amazon, which started as an online retailer, has built up an increasingly impressive sports portfolio and broadcasts the US Open tennis, ATP World Tour Tennis events -- where they outbid Sky by offering £50 million -- and NFL games.
In February, Sky Sports paid £3.58bn for four packages, while BT Sport spent £295m on another package.