FB wins ICC’s digital content rights till 2023 | The Daily Star
12:00 AM, September 27, 2019 / LAST MODIFIED: 12:00 AM, September 27, 2019

FB wins ICC’s digital content rights till 2023

Facebook will have exclusive digital content rights for International Cricket Council (ICC) events in the Indian subcontinent till 2023, the world gov-erning body of the sport said on Thursday.

The deal will include the next two men’s World Twenty20 events in 2020 and 2022, the 50-over World Cup in 2023 and the World Test Champion-ship final in 2023.

The social media giant will carry a range of digital content across four years including match recaps, in-play key moments and other match and feature content on its various platform.

“We are delighted to welcome Facebook to the global cricket family for this multi-year, multi-market partnership which is a first for our sport,” ICC CEO Manu Sawhney said in a statement.

“The combination of one of the world’s most watched sports with one of the world’s largest platforms is exciting for the future of our game. 

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