Facebook will have exclusive digital content rights for International Cricket Council (ICC) events in the Indian subcontinent till 2023, the world gov-erning body of the sport said on Thursday.
The deal will include the next two men’s World Twenty20 events in 2020 and 2022, the 50-over World Cup in 2023 and the World Test Champion-ship final in 2023.
The social media giant will carry a range of digital content across four years including match recaps, in-play key moments and other match and feature content on its various platform.
“We are delighted to welcome Facebook to the global cricket family for this multi-year, multi-market partnership which is a first for our sport,” ICC CEO Manu Sawhney said in a statement.
“The combination of one of the world’s most watched sports with one of the world’s largest platforms is exciting for the future of our game.