Solving the mysteries behind the Nokia X
They say X marks the spot. Well did Nokia strike gold with the Nokia X? Only time will tell. It is certainly a device that has garnered a lot of media attention from the moment leaked benchmarks of it started appearing. Why? Simply because it's an Android phone from Nokia just after its buyout from Microsoft.
The catch though has been, the X being Android based and not actually a gateway to the Android ecosystem but the Microsoft and Nokia ones. So in other words, this forked version of Android, much like the one in the Amazon Kindle Fire tablet is used to showcase the benefits of the Nokia and Microsoft's Windows software leveraging on the popularity of the Android platform's name.
Sounds genius, but does this method of fighting fire with fire backfire on Nokia? For starters, the user interface (UI) looks nothing like that of Android's but rather the Metro UI of Windows Phone. The only available application repository is the Nokia Store which pales in comparison to the Android store; you can side-load Android apps. The phone has been built for emerging markets with a price of around 100 Euros where the market is very cut-throat with similarly priced, better-spec-ed, proper Android phones already available.
Then again, the media attention has transformed into an initial positive result for the Nokia X with its first batch selling out in 4 minutes in China. Add to that, the devices are pretty solidly spec-ed and attractively designed and coupled with the competitive pricing. We believe that it will definitely attract those seeking their first smartphone; it will also appeal to those looking to tinker with the forked Android of the X's knowing it won't be an expensive affair.
Seems more and more like the Nokia X has the X factor going for it to lead to success in sales but that also begs the question as to why Nokia waited so long to release a product like the Nokia X, especially when Windows Phone took so long to gain momentum, and things have still not been going as smoothly as Microsoft would have wanted. Devices like this could have saved Nokia's swift fall from grace. Either ways, it's better late than never. The Nokia X is a device for those that want to experience a bit of both worlds but an astute attempt by Nokia to showcase their and Microsoft's services.
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