How to Compose a Job Posting From a Job Seeker’s POV
Do not get cocky
If you're not interested in a particular type of candidate, or looking to avoid applicants who fall short of your criteria, you should mention it with a suitable tone. Using words or phrases like "don't bother applying if…" or "this job is not for you if…" comes off as rude. This will not only demotivate job seekers, but it can also prevent actual potential candidates from applying. Instead of being rude or cocky about it, just mention that candidates who are unable to fulfil all the criteria, are less likely to be called up for an interview. Job searching is a difficult task in itself. The last thing we need is people telling us not to bother.
Ask for the technical skills you ACTUALLY need
Getting used to technical skills or knowledge takes time. You can't just pick something you want to learn and get done with it. It takes a lot of practice to master a certain skill. Unlike soft skills, which are comparatively easier to acquire (at least in my opinion), technical skills require a lot of hard work. The fact that the rapid growth of technology is making a lot of these skills obsolete or irrelevant is also something you as employers should take into account. Hence, lower your expectations a bit when it comes to an individual's skill set. Instead of looking for everything in one person, you can look for two or three people by dividing up the skills required. Even if you get someone who has experience with all the skills you need, it is highly likely that the person is a jack-of-all-trade but master of none.
Do mention an estimated salary range
We understand that your remuneration package is "attractive and negotiable", but even that is a vague description. What we want to know is a numeric value or an estimated range. After this, you can mention whether it's negotiable or not. This will help applicants to decide whether they really want to apply for the job or not. If you don't want to mention anything about the salary, just say so, or state that it is going to vary depending on the individual's skills. Don't give us hope by saying that we can negotiate or that the salary is in-line with market standards.
Let's talk benefits
If the position you're hiring for is entitled to certain benefits, you should mention what these benefits are. You don't need to list out all of them, but a few important or lucrative ones perhaps. In case you want to go with the old "as per company policy" policy, you should link us to the page where we can know more about it. There's no point beating around the bush.
Mention the workplace facilities
Benefits or perks can vary from person to person, and they depend on the individual's position at the office. However, workplace facilities are usually available to a wider group, if not everyone working there. These facilities may include medical facilities, psychological counselling, day-care services, and so on. Sometimes, what you fail to offer in terms of salary is balanced out by these benefits and facilities you provide. Hence, talking a bit in detail about these things will do you no harm.
Hope you know the work hours
If it says the shift is from 10 to 6, we expect it to be so. We might need to stay back longer once in a while, but we hope that it's not going to be an everyday thing. You wouldn't want your company to be known as the "Amazon of the East" would you?
As mentioned before, job searching is a very difficult task. It's sort of like soul searching, but with more risks involved. Hence, please don't make it more difficult for us.
Faisal wants to be the very best, like no one ever was. To survive university is his real test, to graduate is his cause. Send him memes and motivation at firstname.lastname@example.org