The Content Dilemma
Wherever you go nowadays, you'll see people talking about content. Digital content, social media content, everything is content now. You go to a workshop hosted by a guy you have never heard of and all he talks about is how content is king. Creatives all over the country are scratching their heads trying to understand what all of it means while the only thing their bosses want are memes. Content marketing is the hottest thing right now but if you ask the “experts” for a definition, each of them will have a different answer for you. Are they memes? Are they articles? Are they mindless social media posts made by an underpaid guy in a one room Bashundhara office who works for five different brands? Nobody knows what content is but everyone is selling it.
- Rumman R Kalam, a Content Person, SHOUT
Comments