Priyanka Chopra looking to launch fresh talent

She enjoys star status in filmdom, but Priyanka Chopra says she missed having a guiding light in her journey. Now as a producer the former beauty queen plans to promote fresh talent.

She calls herself a “baby producer”, but the 32-year-old wants to launch new talent in the film world with small, but good projects. Talking about a producer's role, Priyanka told IANS: “I didn't know I was going to produce films. I want to do make small movies and introduce new talent.”

Priyanka, who made a successful transition from a beauty queen to an actress and is among the most formidable names in the Hindi film industry today, says the encouragement to venture into production came from her own experience. “When I came into the film industry, I had no one to hold my finger and show me the way and say, 'This is the right direction'. So for me, it was a very lonely and scary journey, and somewhere I wanted to make a production house which is a place to introduce new talent -- writers, directors, musicians and actors through maybe small, but good films,” she said.

It is at this juncture that “Madamji” came knocking at her door. Her maiden production venture will be directed by Madhur Bhandarkar and star the National Award-winning actress herself in the lead role. The shooting of the film is likely to begin towards the end of November.

Spontaneity is something that comes naturally to Priyanka, who has gone beyond the realm of acting to establish herself in the international music scene, apart from making her presence felt on forums for girl child rights and the need for a green environment.

Source: TOI