Alesha Mart Ltd. the title sponsor for Bangladesh’s upcoming tour of New Zealand

Alesha Mart Ltd., a leading E-commerce company in Bangladesh, announced on March 19 that it has signed up as the title sponsor for Bangladesh's upcoming tour of New Zealand. Starting 20th March, the "Alesha Mart Cup Bangladesh tour of New Zealand ODI/T20I Series", will see the Blackcaps host Bangladesh for 3 one day internationals and 3 T20 internationals. The deal with the NZC will grant Alesha Mart (which is part of the Alesha Group) a strong on-ground presence across venues throughout the tour as well as exposure during the live broadcast.

In a relatively short span of time, cricket in Bangladesh has eclipsed the likes of football to establish itself as the premier sport in the nation. With the Bangladesh team regularly competing against the best in the world and putting in stellar performances, the sport and the team are seeing an increased interest and following which is opening up new-age brands and businesses to the commercial possibilities the sport holds as is evident from Alesha Mart taking up the title sponsorship in an away series on a different continent.

It's a significant year for the Tigers as the team gears up for a World Cup in the subcontinent and celebrates 50 years of Bangladesh's Independence. And the tour, the team's first since the pandemic suspended most cricket action is a hotly anticipated one.

"Alesha Mart is proud to sponsor the Bangladesh tour of New Zealand. We are very happy to be the part of the much-awaited away series of Bangladesh National Cricket Team after a long time and long suffering of the pandemic worldwide. Cricket is the symbol of joy, happiness & cheers which we need now more than ever. The motto of Alesha Mart is 'Click, Relax, Enjoy' so now we want to push all the hardship aside which we have been going through since last year and get relaxed and enjoy the beauty of cricket while celebrating the 50 years of independence of Bangladesh'' said an Alesha Mart official.