12:00 AM, August 15, 2018 / LAST MODIFIED: 12:07 AM, August 15, 2018

The greatest (print) auto-motive ads

Volvo, tired of being safe and boring, decided to rope in exciting metal for a series of ads of their hot turbo wagons. Lamborghinis, Porsches, Ferraris – none were spared.

Ads. They ruin our Facebook video watching sessions and irritate us by suggesting things we'd secretly want to buy online but never admit to it. However, print ads used to be an art—for cars, the golden age of print advertising in the 70s, 80s and 90s took to new heights and helped build the car into a lifestyle statement. Here's our tribute.