Email with a real kiss
Thanks to the advent of new technology, love letters aren't what they used to be.
While handwritten letters sent in the post could once literally be 'sealed with a loving kiss', today an 'x' or two at the end of an email or text can be as romantic as it gets.
But now Burberry, in association with Google, are aiming to bring some love back into our correspondence.
They have invented 'Burberry Kisses' as a way of 'humanising technology through emotive digital experiences'.
What this means is users can log onto to Kisses.Burberry.com where they can send a personal kiss to a loved one.
They can do this by either capturing a picture of their lips on a desktop camera or by kissing their touch screen mobile.
If you're not able to provide a kiss of your own lips via a camera or touch screen, Burberry also have their own 'quick kisses' that can be sent.
Before sending their kiss, users can then chose what lip colour they want from Burberry's range of shades including pinks, purples, nudes and reds.
They can then add a personal message before sending their kiss off digitally to their nearest and dearest.
But the fun doesn't end there.
The journey of each kiss is then brought to life through a personalised animation showing three-dimensional city skylines such as London and New York, charting the delivery progress from the sender's location to the recipient's.
For those who still don't understand how to send a kiss, Burberry have created a how to video, which you can view below, explaining how it works.
The Burberry website has a real time 'World of Kisses' map so people can see where kisses are being sent around the globe and discover which city is the most romantic.