Local digital service providers should come forward to tap the potential of the Bangladesh market, where around two crore people use digital contents through smartphones, an expert said yesterday.
Around four crore people in the country rely on Facebook, Google and other global tech firms to find and use digital contents every day, said SazalKumerHazra, CEO and co-founder of Dingi Technologies Ltd.
These foreign firms are doing business worth thousands of crores of taka although they have no office in Bangladesh, he said.
Bangladesh is the third largest country in terms of the number of Facebook's application users in the globe, he said.
Facebook's earnings from Bangladesh are huge, but Mark Zuckerberg's company has not setup any office in Bangladesh yet, Hazra said. Local companies and entrepreneurs should come up with new apps and digital contents to take benefit of the huge market and help the country save foreign currencies, he said.
The digital service entrepreneur made the comments at a workshop organised by the Telecom Reporters' Network, Bangladesh in the capital.
The data the local digital service users generate a day are huge both in terms of number and monetary value, Hazra said.
“The SMS-based marketing campaigns have lost their charm in Bangladesh. Its success rate came down to less than 1 percent now as people dislike to get and read unnecessary texts.”
Digital contents are getting popular day by day, as more companies are using the contents to reach customers of all income groups, he said. Hazra has developed a platform—Dingi—with two other shareholders offering different services which are a lot like Google Street View.
Dingi can provide people with more details of the roads, locations and other related services than Google Street View, according to Hazra.