Australia offers 'best jobs in the world'
Australia's tourism industry yesterday resurrected its hugely popular "Best Jobs in the World" campaign, offering a chance to become a "Chief Funster", "Taste Master" or "Outback Adventurer".
The marketing push is targeting the youth segment, which contributes Aus$12 billion (US$12.2 billion) annually in tourism spending and delivers nearly 1.6 million, or 26 percent, of Australia's international arrivals.
It follows a similar campaign that attracted huge interest in 2009, won by Briton Ben Southall, who was paid to become caretaker on a picture-perfect island on the Great Barrier Reef for six months.
This time six "best" jobs are on offer -- each in a different Australian state and each coming with a six-month salary package worth Aus$100,000.
It is open to travellers aged between 18 and 30, with particular focus on international markets eligible for Australian working holiday visas including Britain, the United States, France, Hong Kong, Taiwan, South Korea and Japan. Hopefuls have until April 10 to upload a 30-second video explaining why they're the best for the job.
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