Tata targets Indian internet users with new mobile phone
Tata Teleservices, a part of India's 22 billion dollar Tata group, said Thursday that a new Internet-enabled handset would increase sales by up to 15 percent for the booming mobile phone market.
Tata Teleservices is adding about one million users a month in the world's fastest-growing wireless market, said Manzoor Ameen, who heads the company's operations in southern Karnataka state, of which Bangalore is the capital.
Between 100,000 and 150,000 monthly sales will come from the new Samsung handset equipped with the country's first mobile web browser, designed to provide cellphone users high-speed access to websites, Ameen told reporters.
And 15 percent of the existing user base is expected to switch to the new mobile phone, which will come with unilimited mobile Internet access priced at as little as 99 rupees (2.45 dollars) a month.
"This innovation is an important step in extending the power of the Internet on to mobile devices, making it accessible to the large and growing mass of mobile users," Ameen said.
India adds six million mobile-phone users a month -- as many as the number of computers in the country.