Singer new distributor of Samsung
Samsung Electronics has appointed Singer Bangladesh as its distributor to strengthen its consumer electronics business in Bangladesh.
A memorandum of understanding (MoU) was signed between the two companies to this effect in Dhaka yesterday. SH Oh, president and chief executive officer (CEO) of Samsung India Electronics Ltd, and Gavin Walker, president and CEO of Singer Asia, signed the MoU on behalf of their organisations.
Under the deal, all types of Samsung's consumer electronic products will be available at all the Singer's outlets across the country.
Electra International is the other distributor for Samsung consumer electronic products in Bangladesh.
With the appointment of Singer, Samsung's consumer electronic products such as colour televisions, DVD players, refrigerators, microwave ovens, washing machines, air conditioners and audio systems business will be strengthened considerably.
Speaking at the MoU signing ceremony, Ravinder Zutshi, deputy managing director of Samsung India, said the Samsung will leverage Signer's strong channel presence to reach out to a larger base of customers in Bangladesh.
"We plan to double our business in Bangladesh this year, based on our strengthened product portfolio and enhanced channel and service network," he said.
Gavin Walker said Singer has a network of 230 retail outlets across the country from where Samsung products will be retailed in Bangladesh.
Mahbub Jamil, chairman and managing director of Singer Bangladesh, was also present at the function.
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