Coca-Cola's happiness campaign through Facebook

The Coca-Cola page on Facebook has recently marked its 50 millionth fan, and the company intends to harness their collective input as a catalyst in identifying simple ways to make the world a happier place.
“Today we have engaged a global community of more than 50 million strongly connected fans through Facebook," said Joe Tripodi, chief marketing and commercial leadership officer at the Coca-Cola Company.
Through a new application on Coca-Cola's Facebook Page -- www.facebook.com/cocacola -- fans can join the happiness campaign, directly participate in shaping ideas and rallying the larger community behind social innovations.
"These creators will then collaborate with Coca-Cola and its Facebook community to develop ideas that will help spread happiness around the world," according to the statement.
The Coca-Cola Company will support the selected concept and visionary behind the idea by providing access to teams that will help propel their solution.
The ultimate outcome, to be piloted in 2013, could be a new invention, a cause or even a social application, something that can harness the connectivity of the Facebook community to spread happiness around the world.
“Coca-Cola understands the value of communicating directly with its most ardent supporters in an authentic way that helps make the world more open and connected,” said Sheryl Sandberg, chief operating officer of Facebook.
“This new programme is the next step in fan culture and we are glad to support Coca-Cola in this effort.”
The Coca-Cola Facebook Page was created by two fans of the brand -- Dusty Sorg and Michael Jedrzejewski -- in 2008. The page has grown to become the largest brand page on Facebook.