Hats off to Latifur Rahman

PHOTO: AMRAN HOSSAIN

It is a matter of great joy that one of the leading businessmen of our country has been given the “Oslo Business for Peace Award, 2012" (Also known as the Nobel in business) for contributing to society by doing ethical business. The present business environment has become highly competitive. And the business organisations do not bother about society nowadays. Mr. Latifur Rahman has showed us that even in these days of decaying ethics and morals, a business organisation can be profitably established through honesty and hard work. The societal marketing concept suggests that business must be operated by way of keeping three factors in mind -- profit, customers' needs and of course society. Until and unless a company is fully guided by these principles, it would not be able to add value to society and to itself in the long run. Hats off to Latifur Rahman!