Ericsson study finds 94pc own mobile handsets | The Daily Star
12:00 AM, May 07, 2012 / LAST MODIFIED: 12:00 AM, May 07, 2012

Ericsson study finds 94pc own mobile handsets

A study shows that a majority of the mobile users in Bangladesh own their own handsets, which increased because of a fall in the prices of basic handsets.
The study that was led by leading telecom equipment vendor Ericsson with the assistance of ACNielsen, a global marketing research firm, shows that 94 percent mobile users have their own handsets in Bangladesh, while 5 percent use mobile services by sharing.
More people now have an access to handsets because of a fall in prices of both brand and non-brand sets. Sets are available at as low as Tk 1,100 a piece. There is also an incidence of fake brands that are being captured by the telecom regulator.
In addition, 33 percent of the users have more than one handset. The study also showed that multiple SIM users mostly use dual SIM enabled handsets -- 81 percent mobile subscribers in Bangladesh use one SIM, 15 percent use 2 SIMs and 4 percent use 3 SIMs.
The study showed that mobile phone users are ready for third generation (3G) services.
Respondents of the survey said 71 percent calls are successful, 12 percent unsuccessful, while 17 percent are missed calls.
A total of 3,000 people in different segments were surveyed in Bangladesh, according to Ericsson.
The study was conducted on the Bangladesh telecoms consumer market for the last five years (2007 to 2011) in a bid to understand the fundamental values and attitudes to Information Communication Technology.
Vishnu Singh, regional head of ConsumerLab for Ericsson in the Southeast Asia and Oceania region, unveiled the report through a video conference held at its Dhaka office last month.
The study shows that the country's mobile communications sector has made significant progress in both the voice and data market in the last five years.
He said the same trend can be seen in India and Pakistan but the rate is the highest in Bangladesh.
He also said the people of Bangladesh are not enjoying all the benefits that connectivity can bring due to lack of access options, affordability issues, and a lack of awareness on the benefits of internet access.
The trend towards internet use for social networking in urban areas of the country is growing remarkably, keeping pace with the global trend, he said.
Almost 17 percent of the mobile phone subscribers use internet for social sites, which was less than one percent in 2007. Twelve percent use data services for e-mail, 12 percent for ringtones and 18 percent for various reasons, according to the study.
According to Bangladesh Telecommunication Regulatory Commission, there are 3.11 crore people using internet, of which, 95 percent do it through mobile phones.
The study found that only 58 percent of urban mobile subscribers are aware of internet connectivity, while the figure is just 39 percent in rural areas.

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