RIM unveils new BlackBerry to counter Apple iPhone
Research In Motion unveiled a new BlackBerry aimed at wooing consumers away from Apple's iPhone and other rivals, but analysts said the handset won't blow away the competition.
Even though the main features of the BlackBerry Torch, including a touchscreen and slideout keyboard, were well-known within the industry, investors registered their disappointment, driving RIM's Toronto-listed shares down 4 percent.
The Torch will go on sale in the United States on August 12 for $199.99 with a two-year contract -- about the same price as an iPhone. The new BlackBerry uses a revamped operating system and has a faster and easier-to-use Web browser.
Analysts at Tuesday's launch event in New York said the Torch does not represent a major advance but that its consumer-friendly features were enough to help RIM to catch up to rivals.
BlackBerry's nearly air-tight encryption has come under scrutiny in several overseas markets recently. The United Arab Emirates threatened on Sunday to ban some BlackBerry services unless RIM gives it access to encrypted messages. India's Economic Times reported that RIM will allow Indian security authorities to monitor BlackBerry services.
RIM Chief Technology Officer David Yach declined to comment on discussions with specific governments.
"I believe they'll have trouble pulling the trigger to shut down BlackBerry," Yach said. "Most governments in the world rely on BlackBerry."
NEW FEATURES
While the BlackBerry has long been the gold standard for corporate and government customers because of its speedy, secure email service, critics said it needs a big overhaul to expand its popularity beyond business customers.
One of the new features RIM touted is the ability to search any application, media content or contact by typing a word on in Torch's "universal search" function.
BlackBerry Torch users can type messages on the screen or a slide-out keyboard. It comes with a 5-megapixel camera with a flash and a built-in GPS for location-based applications.
The new BlackBerry 6 operating system also offers an inbox where users can access updates from social networking sites like Facebook and Twitter in the same place as their emails.
The August launch was earlier than some analysts expected.
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