Consumer groups try to block Google purchase of AdMob

Two consumer groups urged the US Federal Trade Commission (FTC) on Monday to block Internet search and advertising giant Google's proposed purchase of mobile advertising company AdMob.
In a joint letter, Consumer Watchdog and the Center for Digital Democracy (CDD) asked the FTC to oppose Google's acquisition of AdMob on anti-trust grounds and said the deal also raises privacy concerns.
The move comes after Google said last week that the FTC was seeking more information about its proposed 750-million-dollar acquisition of AdMob.
"The proposed deal would substantially lessen competition in the increasingly important mobile advertising market," Consumer Watchdog and the CDD said in their letter to FTC chairman Jon Leibowitz.
"Instead of acquiring dominance in this increasingly important market through legitimate competition and innovation, Google is buying its way to a preeminent position," the non-profit groups said.