Modi seeks to add fruit juice to Pepsi, Coke

Indian Prime Minister Narendra Modi yesterday said he has asked PepsiCo and other soft drink giants to consider adding fruit juice to their sodas to boost the income of local farmers.
Modi said companies such as Coca-Cola and PepsiCo should work with Indian research institutions and the country's farmers to produce the healthier sodas. "I have asked these companies (to examine) if five percent natural fruit juice can be added to their drinks," Modi said after inaugurating an industrial park for food processors in the city of Tumkur in Karnataka.  He said the move would hand India's tens of millions of farmers, many of whom struggle to make a profit, a new market for their produce, while also reducing food wastage by processing unsold fruit.