“Wow Everyday Value is one of our boldest and strategic moves,” said Amit Dev Thapa (CEO), Pizza Hut Bangladesh. The new value proposition brings with it a major shift in Pizza Hut’s strategy to appeal to new age customers.
In a major strategic move, Pizza Hut, Bangladesh’s leading pizza chain, has announced the launch of ‘Wow Everyday Value’, a bold, new value proposition across the selected Pan Pizza range.
Customers will now have access to the tastiest Pizza Hut pan pizzas at very attractive prices, starting from Tk 199 for each person, and Tk 399 for each medium size pizza, all inclusive. You just need to buy any two pizzas from their selected lines, to avail the offer.
Paving its way to the next phase of growth, Pizza Hut is also launching an aggressive digital and on ground campaign highlighting the superlative taste at an amazing value.
In keeping with Pizza Hut’s differentiated content strategy, the campaign contents deploy current trends where the sole purpose is to help pizza lovers discover the tastiest pizzas in town at never before price points for the brand.
‘Wow Everyday Value’ will be valid on all days and across all channels, dine-in, takeaway, and delivery.
Amit Dev Thapa, Chief Executive Officer of Transcom Foods Limited, the sole franchisee of Pizza Hut in Bangladesh, said —
“With changing times, the needs of consumers have also changed, with pizzas evolving from being just a special occasion treat to an everyday home meal replacement. Of late, we have witnessed a huge demand for our pan pizzas to be accessible at an attractive value. Given that customers are at the center of everything we do, rolling out a new value program was the next logical step for us.
“We have always taken pride in serving the best pizzas in the country in terms of highest quality and food safety to our customers using finest ingredients from different part of the world. Most of the raw ingredients that we use for making our pizzas are imported from mother company ‘Yum’ approved vendor,” he said.
“Like the flour we are using for making dough is imported form Cyprus and seasoning from Thailand. The succulent beef that you are having in our pizzas are imported from Saudi Arabia. Now we are making this tastiest pan pizzas accessible to a much wider audience,” said Amit Dev Thapa.
We are running massively on-ground activation to reach out maximum customers. That brings in immense clutter, making it imperative to come up with the unique and distinctive creative route for high customer recall,” he added.
It is a remarkable way to obtain value for money for those who usually eat-out, or order-in on a limited budget. Furthermore, you get to save a few bucks on the mains, which should leave more room in your budget to gorge on their huge selection of appetizers and pastas. So, watch out for their “Don’t Cook Sunday” scheme, through which, you can get a “Buy-1-Get-1-free” deal on every Sunday on their all-time hero pan pizzas. Hurry up and dive into your pizza indulgences with this superbly pocket friendly offer, which is going to be there for a limited time only.
Content provided by Pizza Hut Bangladesh