New Zealand Dairy Products Bangladesh Limited has launched BelleAme, a new premium biscuit brand, through a press briefing on 17 October, 2019 in the Daily Star Centre’s A.S. Mahmud Seminar Hall.
“We hope BelleAme will grab consumers’ attention by providing and maintaining better taste and quality. BelleAme started its journey with Digestive, Energy Go, and Cremo biscuits. Later on, we will launch Crush, True Marie, Sweet Blaze, Dingo, Cream Cracker and Soda Cracker,” New Zealand Dairy Products Bangladesh Limited’s Managing Director S.A. Mallick FCA, said.
The company’s Business Development Manager Nazmus Saquib Mallick and Chief Marketing Officer Md. Shafiqul Islam Tushar were also present in the launching ceremony.
Mallick further said that the finest ingredients, European formulation for better taste, and world-class processing and packaging machines are used in making BelleAme biscuits, stating that the brand will be consumers’ first choice in the near future.
BelleAme biscuits ensure world-class quality by using fully automated technology and machines with the help of foreign expertise in its own factory.
New Zealand Dairy Products Bangladesh Limited, since 1992, ensures top-notch quality and nutrition in its products. The company offers a wide range of products, such as Diploma, Red Cow, Doodles Instant Noodles, Spicy Potato Sticks, etc. In 2009, it earned ISO 22000:2005 for quality food safety management.