The ICC today released TV and digital viewing figures for the World Cup group stage and semifinals, setting new records and becoming one of the world’s most watched sporting events.
Across ICC’s digital and social platforms during the group stage, there have also been an unprecedented 2.6 billion video views.
The semifinal between India and New Zealand set a new world record by delivering the highest ever concurrent views on Hotstar with a peak of 25.3 million. The previous record was at 18.6 million.
In the UK, the event has now reached a unique audience of 20 million people. The semifinal between England and Australia became the third most watched match for the event on Sky Sports after England v India and India v Pakistan, attracting 465,000 new audience.
Through ICC’s Global Broadcast Partner, Star Sports, and ICC’s Broadcast Partners the event has been televised into over 220 territories on 46 separate TV channels and the group stages were watched by more than 675 million unique viewers.