Unilever celebrates Global Handwashing Day
To celebrate Global Handwashing Day 2018, Unilever's health soap Lifebuoy launched “High5 for Handwashing” campaign, said a press release.
The aim of the campaign is to get 5 children into the habit of washing hands for every "High5".
Under Lifebuoy's supervision, activations for collecting "High5" were held in different schools across 8 districts.
To create awareness among city dwellers, Lifebuoy partnered with Tonic and set up hand wash stations in five different bus stations across Dhaka.
Lifebuoy also installed a "High5 Booth" in Bashundhara City Shopping Mall.
To promote the campaign, an event was held at Dhaka Golf Club on October 15. At least 200 children took part in the event. The brand ambassador of Lifebuoy, Sakib Al Hasan, was present as the chief guest.
He requested everyone to upload a picture on their social media account using "#Hi5forhandwshing".
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