The government will strictly implement its decision to stop the airing of Bangladeshi commercials on downlinked foreign television channels from April 1, Information Minister Hasan Mahmud said yesterday.
“Running ads on foreign channels is a punishable offence,” he reminded cable operators. “Legal action will be taken from the first day of April [to stop the practice].”
“Some local companies are running advertisements on foreign channels that have become popular in Bangladesh,” Mahmud told a seminar, “Private Television in Crisis”, organised by Broadcast Journalist Center at Bangladesh Shilpakala Academy.
“This practice is harming local television channels. We hope that local channels will see a business of Tk 300-500 crore annually once this [government directive] is implemented,” he said.
The government on March 13 banned airing of local advertisements on downlinked foreign channels.
The minister hoped that operators have taken preparations to carry out the order. “We have already issued two circulars. We want to implement it from April 1,” he said.