The Hongkong and Shanghai Banking Corporation (HSBC) in Bangladesh yesterdaylaunched a corporate sustainability campaign under its "Joy of Giving" platform in partnership with Bangladesh's Ministry of Civil Aviation and Tourism and Bangladesh Red Crescent Society.
The initiative aims to support at least 100,000 people across the country whose lives have been impacted by the Covid-19 pandemic, says a press release.
Throughout the year, HSBC will continue such community initiatives under a broader platform of "Joy of Giving".
HSBC also wants to encourage other corporates and donors to contribute to the wider community by partnering with HSBC using the platform.
The ministry will assist in providing hygienically cooked food at cost price from selected restaurants under Bangladesh Parjatan Corporation; and Bangladesh Red Crescent Society will help distribute these meals to the most vulnerable and marginalised people throughout selected district towns in Bangladesh during Ramadan and which will continue after Eid.
Hafiz Ahmed Mazumdar, MP, chairman of Bangladesh Red Crescent Society; Md Atiqul Huq, additional secretary, the Ministry of Civil Aviation and Tourism; Md Ahmed Jamal, deputy governor, Bangladesh Bank; Md Mahbub ur Rahman, chief executive officer, HSBC Bangladesh; Mostafa Kamal, chairman, Meghna Group of Industries; Fazlur Rahman, chairman of City Group; Ahsan Khan Chowdhury, chairman of PRAN RFL Group; and Md Feroz Salah Uddin, secretary general of Bangladesh Red Crescent Society spoke at the launching event and welcomed the HSBC initiative.
HSBC's customers, employees and invited media personnel were present on the occasion.