BBF celebrates 12 years of innovation | The Daily Star
12:00 AM, April 27, 2019 / LAST MODIFIED: 02:13 AM, April 27, 2019

BBF celebrates 12 years of innovation

Bangladesh Brand Forum, a platform where creative minds meet and share knowledge, is stepping into its 13th year this month. Starting from a single desk in 2007, the think tank has evolved into a platform that promotes knowledge, innovation, and creativity. Industry stakeholders, business leaders, and policymakers often share their two cents on various initiatives of the forum.

In its early years, when the idea of promoting brands, creativity and knowledge was not prevalent much, Bangladesh Brand Forum (BBF) took bold steps that would become norms a decade later. From recognising creative communication for the first time in the industry to awarding the most loved brands of the country, BBF has been a pioneer in community building initiatives.

When it started Commward, only nine advertisements had received awards. In the 2018 edition of Commward, 85 works were awarded, according to a press release.

Moreover, the signature crest of Best Brand Award is now widely recognised by general consumers throughout the country. BBF’s monthly magazine reaches corporate leaders and provides cutting edge business thinking and insight from Bangladesh and the world over.

Over the last 12 years, BBF has brought 220 global experts into the country, who shared insights across 35 seminars and summits. The platform has directly engaged over 35,000 professionals and business leaders. It has awarded the best brands of the country, based on consumer research, for the last 10 years. BBF has helped promote Bangladesh in global platforms through initiatives like “Meet Bangladesh”.

BBF Founder Shariful Islam, Director Nazia Andaleeb Preema and Chief Adviser Professor Syed Ferhat Anwar feel that Bangladesh’s next phase of journey needs a major shift change during the era of 4th Industrial Revolution, blending human-centric  thinking along with digital evolution.

While celebrating its 12-year journey, the platform is setting the course for the next decade. Through multi-dimensional engagements, BBF wants to inspire multiple segments of society to enable Bangladesh’s next phase of progress and inclusive growth. Hence, they have changed their motto from “Inspiring Brands in Bangladesh” to “Inspiring the Nation”.

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