The COMMWARDS is the largest initiative of the Bangladesh Brand Forum, a body that has been spotlighting and inspiring creative advertising throughout the country. With Cannes Lions and the Daily Star, the 6th installment of the awards ceremony was held on 3rd September at Le Meridien Dhaka. Bagher Bachcha Digital and Adcomm Ltd there won 21 awards in 23 categories.
2 years ago, Bagher Bachcha Digital (BBD) started its journey under the wings of Adcomm Ltd. Bagher Bachcha Digital launched the LG Inverter AC campaign winning Gold for Best Launch Campaign with Adcomm, Gold for Best Video for Web, and Gold for Best Integrated Digital Campaign. Another stunner was LG’s #FATisGood campaign (Free Australia Trip) which was a teaser campaign that won Gold as Best Social Media Campaign, and Silver in Best Integrated Campaign. And the most talked about viral in 2015 on social media in Bangladesh was a viral with Naila Nayem and an 84-inch LG TV. The campaign was a stunt to boost sales of LG TVs during the ICC World Cup 2015. This work of pure genius won Gold for Best use of Content. Though a youngling in the industry, Bagher Bachcha Digital is strongly proving itself worthy of notice. The target appears to be to set new standards to digital advertising in the country. The 6 awards in a couple of years is just the start of what appears will be a digital giant.