Last week, Apple hit 1 trillion USD valuation. Yes, it may not be the first company to reach trillion-dollar valuation, but it beat Microsoft and Amazon to that race. How did Apple become so big? For any tech-savvy geek in today's world, Apple is currently most-known for their laptops and smartphones. Their smartphones are their best-selling products, sure, but their laptops are world-class as well. The best part is, Apple devices are all interconnected and seamless across platforms. Regardless of their success, Apple's smartphones certainly aren't best selling in any particular regional, but are they the most profitable? Probably. Consider the iPhone X, costing 999$ to buy, but a measly 370$ to make. Xiaomi, the 4th biggest smartphone manufacturer in the world right behind Apple, sell smartphones on razor-thin margins. Samsung, the current market leader, has a saturated product line-up which don't profit as much as Apple does from the iPhone X. But Samsung hasn't reached a trillion dollar valuation; neither has the 2nd biggest smartphone manufacturer Huawei. What are the secrets of Apple's success? For starters, Apple has just revised their Macbook line-up with 8th Gen Intel processors. These provide substantial performance boost which Macbook users were looking for a long time. Apple's excellent customer satisfaction and care even saw Apple addressing and fixing the 8-core Macbook's throttling problems. Apples services have grown to immense numbers as well. Apple Music surpassed Spotify back in July 6th, 2018 in subscriber numbers. All of this has led Apple to post a third more profit compared to this quarter last year. Apple's positions have been criticised quite a few times as well, with allegations towards Apple taking advantage of poorly paid workers in third world countries. It's hard to believe that even two decades ago this amazing company was going to go completely bankrupt because of their confusing product lineup. Things look even better from here on out for Apple however, as Apple claims to have an entertainment streaming service on the horizon. And lest we forget, rumors of the newest iPhone still circulate the air.