Fresh Tissue observes ‘Pink Day’ on the occasion of breast cancer awareness month

As per the data of the World Health Organization (WHO), approximately 7 thousand women die every year (approximately 19 women every day) in Bangladesh. If detected at the early stage, the survival rate from breast cancer is approximately 90%. Every year, the month of October is observed as 'Breast Cancer Awareness Month' globally, which is also referred to as 'Pinktober'. The main theme of this observance is to generate awareness and ensure the prevention of breast cancer.

Fresh Tissue has taken the initiative to observe October 18, 2022, as 'Pink Day', with the theme of spreading breast cancer awareness to the people of all spheres. All of the employees from MGI wore a pink T-shirt at work to observe 'Pink Day'. A rally was also organized by MGI to spread breast cancer awareness to all. The participants in the rally shared images & posts from their social media platforms as a part of observing 'Pink Day'. Besides MGI, leading organisations including Grameenphone, Asiatic 3SIXTY, Grey Group & others also conveyed their support for the cause, as their officials also wore a pink T-shirt at their own workplaces. Bangladesh Police Welfare Trust & Oasis also came in solidarity with the initiative taken by Fresh Tissue.