Pepsi releases its summer campaign with Salman Khan in double role

Pepsi launched its summer campaign "More Fizz More Refreshing Taste" in Bangladesh featuring brand ambassador Salman Khan. 

The new TVC campaign extends Pepsi's new More fizz More refreshing Taste positioning in the country and showcases Salman Khan in a dual role, a press release said.

Taking the swag quotient several notches up, the film features one of the most loved characters from the 90's, coming face to face with the modern-day Salman Khan.

The TVC cheekily concludes that while all else may remain same in the future, Pepsi has more fizz and more refreshment this summer.

"We have received great feedback on the product and fueled by this positive sentiment, we have launched a quirky 360-degree campaign to ensure that our consumers enjoy Pepsi like never before," said Naseeb Puri, senior marketing director for Bangladesh region at PepsiCo.

"We are very excited to kickstart the More Fizz More Refreshing Taste campaign in Bangladesh with this innovative storyline. We are confident that this campaign will resonate strongly with our consumers, given the entertainment quotient in this film."

"My fans have showered love to all my characters over my career, however Prem has held a special place in their hearts as well as mine," said Salman Khan.

"The storytelling, the nostalgia, the double trouble – shooting for the 'More Fizz More Refreshing Pepsi' film has been a great experience and I am very excited for my fans across the country to see it."