Walton rolls out red carpet to lure in customers
Local electronics giant Walton yesterday introduced a huge sales campaign to give away cash vouchers worth Tk 35 lakh every day among the buyers of its refrigerators, televisions and air-conditioners.
"A customer can win a maximum of Tk 5 lakh in cash voucher under the campaign," said Ariful Ambia, the campaign's chief coordinator.
The prime objective of the campaign is to make the company's after sales services accessible to all of its customers, said Ambia, also an executive director of Walton.
To avail the offer, the customers have to provide phone number, product's name and barcode to get registered on the Walton's database under its Digital Campaign Season-6, he said.
After registration, the customers will get cash vouchers through SMS confirmation. Winners will be randomly selected through a computerised system.
"Every registered consumer of Walton products will get the desired after sales service even if they lose the product's warranty card," said Ambia.
The customer database will help Walton expand its market, he said at a press briefing at Walton's corporate head office in the capital.
However, Walton declined to disclose how many days the campaign would continue. But, according to an official, Walton typically runs such campaigns for two to three months.
A portion of a day's sales volume will be disbursed as cash vouchers, explained Mohammad Firoj Alam, a deputy executive director of the company.
"From our previous experience, we had always been able to provide the customers with what we declared."
Thanks to the spiralling sales of Walton electronics, the company is confident that it will be able to give away such a big amount—Tk 35 lakh—as cash vouchers every day, Alam said.
Walton now holds around 75 per cent of the local refrigerator market in Bangladesh, according to company data.
The company's refrigerator sales increased 35.33 per cent year-on-year to 20.30 lakh units in 2019 and it aims to sell 25 lakh units in 2020.
In AC sales, the company posted a 216 per cent growth in 2019. It plans to sell 2.5 lakh units of ACs in 2020, which is about 187 per cent higher than their previous year's sales figure.
The company sold 6 lakh units of LED and smart televisions in 2019, an 85 per cent year-on-year growth. Walton hopes to sell 10 lakh units of televisions in 2020.
"The customer database will help Walton to conduct research and find out the untapped market and get customers feedback," Alam added.
Walton currently has around 70 lakh registered customers and it plans to register half of the country's population in 10 years, he said.
Walton refrigerators will have one-year's replacement guarantee while fridge compressors will have 12 years guarantee.
The buyers of air-conditioners will enjoy six months' replacement guarantee and a maximum of 10 years' guarantee for compressors.
Each Walton television has 6 months' replacement guarantee along with a maximum of 4 years' guarantee on TV panels and 5 years' service warranty.
Established in 2008, Walton now manufactures refrigerators and freezers, compressors, air conditioners, LED and smart televisions, electrical appliances, home and kitchen appliances, mobile phones, laptop, computers and related accessories, elevators and industrial solutions in its 700-acre factory in Gazipur's Kaliakair.
The company has 73 service points across the country for after sales service and it ships a wide range of electronics and electrical appliances to about 35 countries in Asia, Europe, Africa and the Middle East.
Walton inked an agreement with global e-commerce giant Amazon last year to market 'Made in Bangladesh' electronics and ICT devices in the US. Walton is also set to export smartphones to the US from March this year.
Nazrul Islam Sarker, managing director of Walton Hi-Tech Industries Ltd; Eva Rezwana, sales and marketing department's chief coordinator; Golam Murshed, CEO of the refrigerator department; Tanvir Rahman, CEO of the AC department, and Mostafa Nahid Hossain, CEO of the television department, were also present at the press meet.
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