Unilever Bangladesh yesterday announced the start of the 11th edition of its flagship business case competition "BizMaestros 2020" to encourage the youth of the country to join the company to create a better business and a better world.
The fast-moving consumer goods (FMCG) company organises the competition every year aiming to provide final year undergraduates with the "thrill of real business".
This year's theme of the competition is "Power the Future".
"As the No. 1 Employer of Choice in Bangladesh, Unilever will be committed to helping students with their learning and building their capabilities to be future-ready," said Sakshi Handa, human resource director of Unilever Bangladesh.
"Now we are starting the BizMaestros 2020 journey to power the future with the top talents of the country."
Over the last decade, BizMaestros has grown to be one of the biggest business competitions in the country, where participants work through multiple rigorous rounds of solving real business challenges.
"In the process, they learn from the best minds of the industry and are groomed as the leaders of tomorrow," Handa said.
The first round of the competition focuses on 'Thriving in the New Normal' with the help of Unilever's purpose-led brands, said Unilever Bangladesh, a subsidiary of Unilever, one the world's leading suppliers of consumer packaged goods in more than 190 countries, in a statement.
The three-member teams of the participants will submit their solutions to business cases and be aided with mentoring and learning sessions through virtual platforms as they go along the rounds.
After the virtual rounds, Bizmaestros will close its curtains in November with a virtual grand finale.
The champions will get the opportunity to represent Bangladesh on the global platform of Unilever Future Leader's League 2021 and get fast-tracked in the recruitment process of Unilever's management trainee programme, Unilever Future Leader's Programme.
To support the Bangladeshi students during the pandemic, the company has been continuing its campus initiatives on digital platforms since the beginning of the crisis.
In 2020, Unilever engaged with more than 50 universities all over Bangladesh to ensure learning opportunities for the students and reach diverse talent. Through a series of campus connects and skill-building sessions, over 7,000 students could learn from the leading FMCG company.
Unilever Bangladesh sells 21 brands, including Lux, Lifebuoy, Surf, Closeup, Sunsilk, Ponds, Vaseline, Dove, Taaza and Pureit.