Mountain Dew has partnered with PUBG Mobile as the carbonated soft-drink brand stepped up its efforts to drive innovation and excitement in the gaming industry by reaching additional generations of e-sports professionals and fans.
Alongside PlayerUnknown's Battlegrounds Mobile (PUBG Mobile), Mountain Dew is committed to championing the e-sports community and bringing gamers more access to unique and exciting activations, said Transcom Beverages Ltd, the sole franchisee of PepsiCo in Bangladesh, in a press release yesterday.
PUBG Mobile is a free-to-play juggernaut that has quietly earned more than $3 billion in revenue since its launch on app stores in 2018, according to Forbes.
As part of the dynamic programme, players around the world will be able to power up at in-game Mountain Dew "Fuel Stations" available across the game's newest map for a limited time.
By providing loot during gameplay, these breakthrough fuel stations make the gaming experience even more epic, according to a press release.
Fans in specific international markets, including Bangladesh can also unlock rewards and in-game prizes with the purchase of, specially marked Mountain Dew products.
Mountain Dew is the official beverage sponsor of PUBG Mobile Pro League Americas, the PUBG Mobile World League and the PUBG Mobile Global Championship in 2020.
"We're thrilled to join forces with PUBG Mobile and engage with esports fans in a big way," said Naseeb Puri, marketing director at PepsiCo.
"This global collaboration establishes a new chapter in gaming innovation and drives our promise to energise the next generation of e-sports enthusiasts with unparalleled activations."
James Yang, director of PUBG Mobile Global Esports, said: "PUBG Mobile and its e-sports are breaking records with huge fans worldwide. Together with Mountain Dew, we can't wait to see how players fuel up for victory."
"It has been an absolute pleasure to help squad up the biggest partners of NODWIN Gaming in Mountain Dew and PUBG Mobile," said Akshat Rathee, founder of NODWIN Gaming, which played a key role in developing the campaign and the partnership.
"The faith in the worldwide gaming and e-sports community exhibited by Mountain Dew in tandem with the mammoth reach of PUBG Mobile allows for gaming to show the true power of scale."
"We are delighted to be involved in these two global giants joining hands for an exciting partnership that celebrates the spirit of inclusiveness through gaming in markets across the world."
Transcom Beverages Ltd owns and operates modern plants in Dhaka and Chattogram for bottling renowned soft drink brands such as Pepsi, 7UP, Mirinda, Slice, Mountain Dew, Pepsi Diet and 7UP Light.