Commward 2018 honours 85 ads

Commward 2018, an initiative of Bangladesh Brand Forum, has honoured 85 advertising campaigns in recognition of their creativity.

The award was presented by the Meghna Group of Industries, powered by The Daily Star, and organised in association with Cannes Lions International Festival of Creativity at Le Méridien Dhaka on Saturday.

Commward is the largest celebration of creative communication in Bangladesh which started its journey in 2009.

The awards were presented in three ranks – Grand Prix, Gold and Silver.

There were 21 Grand Prix, 40 Gold and 24 Silver awards were presented across 23 categories including activation and promotion, art direction, best campaign by new agency, campaign for women, print, radio and green campaign.

Commward 2018 received 487 nominations from 50 creative agencies. Four extensive jury sessions were held to select the winners, where eminent creative professionals of the country evaluated the entries.

Bitopi Advertising was accorded a special recognition on completing 50 years in the creative industry and inspiring others.

The award ceremony was attended by around 500 professionals from business organisations and marketing and creative agencies.

Speaking on the occasion, Nazia Andaleeb Preema, a visual artist and a director of Bangladesh Brand Forum, said, “Creativity can fundamentally transform any area.”

“As the world evolves significantly, brands and businesses need to embrace creativity at its core. Only then can they touch people's lives and hearts,” she said.