Mashrafe made Mahindra brand ambassador
Sanjay Jadhav, vice president for international operations (South Asia) at Mahindra & Mahindra Ltd; national cricketer Mashrafe Bin Mortaza, newly appointed brand ambassador of Mahindra Bangladesh; Romo Rouf Chowdhury, managing director of Rancon Autos Ltd, and Sohana Rouf Chowdhury, managing director of Rangs Motors Ltd, attend the launch of Mahindra's “Cholo Re” campaign at International Convention City Bashundhara in Dhaka yesterday. Photo: Mahindra & Mahindra Ltd
Indian car manufacturer Mahindra & Mahindra Ltd yesterday announced a “Cholo Re” campaign in Bangladesh appointing national cricketer Mashrafe Bin Mortaza as brand ambassador.
The company also launched its flagship pickup truck of Mahindra Maxximo Heavy Duty Series at International Convention City Bashundhara in Dhaka.
For all latest news, follow The Daily Star's Google News channel. The vehicle has an 8-leaf front suspension, carrying capacity of 850 kilogrammes and a 26 horsepower engine.
Mahindra has already established partnerships with Rangs Motors Ltd, Rancon Autos, Karnaphuli Ltd and Aftab Automobiles Ltd, said Sanjay Jadhav, vice president for international operations (South Asia) at Mahindra & Mahindra Ltd.
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