With the promise of taking care of the skin of underprivileged people well-delivered in previous years, Vaseline has launched the Vaseline Healing Project for the third year in a row.
Minor skin problems such as dry skin, chapped lips and cracked heels can become majorly hazardous for underprivileged people living in certain areas. This motivated Unilever's brand Vaseline to come up with the project.
As part of the project, an awareness campaign was organised recently in Bogura. Vaseline was distributed among underprivileged people and a health camp was hosted to cure skin complications.
Bipasha Hayat, the brand ambassador of the campaign, graced the programme with her presence at a hospital run by TMSS, an NGO partnering with Vaseline in the project.
Like the previous two years, they have taken the initiative to donate petroleum jelly for nurturing the skin of people in the Northern region through the project. This year, they are prepared for distributing 2,00,000 Vaseline jars.