WaterAid collaborated with director Nuhash Humayun and musician Pritom Hasan to launch a creative campaign, through the web series, Bichhuz. The show sheds light on the importance of handwashing with soap, as the first line of defense against the coronavirus.
The story is about four rebellious friends, who are reluctant to follow basic hygiene practices. Bondhu the puppet, voiced by Pritom Hasan himself, tries unconventional ways to pursue the four of them to develop good hygiene habits. The four friends in the series are played by members of Tokai Theatre. The series takes audiences on a journey with all the characters, as they learn the importance of handwashing through humour, sarcasm and existing challenges.
Nuhash and Pritom are also the advisory board members of the Youth for SDG 6 platform. Apart from working on this series, the duo has been supporting WaterAid to raise awareness amongst the youth.
"Today's youth confides in understanding things on a deeper level, rather than being told what to do. We need to speak to them in their language – be that unconventional, rebellious or completely unexpected," Nuhash shared at the launch of the campaign. "As a director by profession and an advisor to the Youth for SDG 6 platform, this project is very close to my heart. I believe it will bring about a wave of positive hygiene habits and fulfill our main aim of development."
Voicing Bondhu the puppet has been an exciting journey for Pritom. "The whole process required dedication and days of training. We all have the power to convince people through music, humour and sarcasm. It's what brings people together," he said. "Bichhuz has been developed for a cause. We have to remind people that washing hands is one of the most effective ways to protect ourselves right now."
Episodes of Bichhuz are now available on WaterAid Bangladesh's official Facebook page and YouTube channel, along with other social media platforms.
"We are happy that youth icons like Nuhash and Pritom are supporting us. The youth are our catalysts for change. They can promote handwashing as a practice for their families and their communities – leading to a healthier and safer Bangladesh," shared Hasin Jahan, Country Director of WaterAid.
WaterAid launched their #FightCoronaUnited campaign in March 2020 to support people and communities across the country through online and on-ground awareness activities. WaterAid's youth wing, 'Youth for SDG 6' was incepted last year. They currently work with over 1,000 student volunteers for developing healthy hygiene habits across their institutions and in their communities.